A working proposalPrepared for Danielle LaRoach · August 2026

Christmas by Design named her the lead. Her own link in bio doesn't even load.

This is a working proposal, not a brochure. Before writing a word of it, we did what a casting director, a brand partner, or a customer tapping her hair-brand's bio link now does first: we looked her up. Here's what we found, and exactly what we'd do about it.

I

What we found

First — how we got here

You don't know us yet, so here's the honest version. We're a Dallas studio that builds visibility infrastructure for working talent. This August, while mapping Atlanta-based screen actors, Danielle LaRoach's name surfaced through Zatima's own credit history — Belinda, main cast since Season 2, a part she herself calls “a comedic villainous character.” We went looking for her own site next: daniellelaroach.com doesn't resolve at all — unregistered, confirmed by a direct lookup today. Then we checked the hair-care brand she's actively building on Instagram, @strandsbydaniellelaroach — and the link in that account's own bio, strandsbydaniellelaroach.com, doesn't resolve either, right now, in real time. Instead of a cold message that says “we build websites,” we did the full workup we'd do for a paying client and put it on this page. Everything on it traces back to a public, verifiable source, checked twice. If any detail is wrong, that's exactly the problem we're describing — tell us and we'll show you how we fix it at the source.

Her résumé backs this up. She plays Belinda in Tyler Perry's Zatima (BET+) — recurring in Season 1, main cast from Season 2 on — a part she describes in her own words as “a comedic villainous character.” 2025 alone brought at least four releases: Darwin (ALLBLK/AMC Networks, lead role as Tahj, released March 2025), Deadly Visitor (lead role as Lila Dunn, released October 2025), Christmas by Design (BET+ Original, lead role as Tuesday Comfort, premiered November 2025 — confirmed by an official studio press release and a live in-studio TV interview), and Turf (2025, cast-confirmed). Earlier credits include Orletha in the Emmy-nominated series A House Divided and Nancy in Lifetime's Girl in the Closet. She also mentors young actors at AGI Entertainment in Atlanta, training under Natarsha Garcia — the same mentor who gave her a start when she first moved to the city — and walked the red carpet at the 57th NAACP Image Awards this February. None of it lives on a page she owns.

4real 2025 releases — Darwin, Deadly Visitor, Christmas by Design, Turf — two of them leads with studio press behind them
S2+Zatima, Belinda, main cast — her own words: “a comedic villainous character”
30.8KInstagram followers, posting through August 2026 — none of it links to a hub she owns
2yr+daniellelaroach.com has sat dead — now fully unregistered, confirmed today
LIVEher hair brand's own bio link, strandsbydaniellelaroach.com, is broken right now — not a legacy artifact
Exhibit — checked August 2026

daniellelaroach.com is unregistered. We checked it the way a casting director or a fan would: we typed it in. A direct WHOIS lookup returns “No match for domain” — the site was live and content-bearing from 2014 through 2022, but its last snapshot before it lapsed already redirected to an expired domain-lander page, meaning it had been dead for two years before this check, not a fresh drop.

daniellelaroach.com  →  UNREGISTERED   |   strandsbydaniellelaroach.com  →  DOES NOT RESOLVE

The sharper problem is the second domain. Her hair-care line, Strands by Danielle LaRoach, is a real, currently active business — its own Instagram account, run by her, is posting today. But the external link listed in that account's bio, strandsbydaniellelaroach.com, does not resolve — confirmed by the same direct WHOIS and DNS check, run live today. Right now, anyone who taps the link on her own active business account hits a dead end.

Meanwhile the layer Google and every AI assistant build their answers from is thin. There's no Wikipedia page for her at all. Two of her cast-confirmed 2025 credits have never had dedicated press coverage naming her specifically. Her 30,800-follower Instagram doesn't link to any of it — the reel, the credits, or a storefront that actually works.

II

One engine, three doors

Below are three complete, working drafts of your site — live and clickable, built from your verified credits, press, and brand record before you'd paid us a dime. They're not sketches, and you're not being asked to buy three websites. Here's how they work:

  1. Pick the one that feels like you. Its design becomes your site; the best ideas from the other two fold into the final build. Nothing is wasted.
  2. Every door ships no matter which look you choose. Three different kinds of people need to find you this year — the casting directors and producers who search cold, the customers and partners your hair-care brand is already reaching, and the search engines and AI assistants that currently have almost nothing to go on. Each gets its own entrance.
  3. All three entrances end at the same place: your booking funnel, which rings your phone.
Door 1 · Casting & press

The Lead

Search her name cold and you'll find a working actress mid-run — a studio-backed holiday lead, an ALLBLK feature, a recurring villain on one of BET+'s biggest shows — and nowhere to see it gathered in one place. Christmas by Design, Darwin, Deadly Visitor, and Turf all landed in 2025 alone — real, verifiable, and none of it living on a page she controls. This door is the reel, the credit ledger, and the direct line a casting director actually looks for.

Draft — “The Lead” A classic casting one-sheet built around Belinda, the 2025 release run, and the studio press her own site has never mentioned. See it live →
Door 2 · The dual hustle

The Vanity

She's not just acting. Strands by Danielle LaRoach is a real hair-care line she's building right now, alongside a confirmed Hairbrella brand-ambassador relationship — a second business running in parallel with a full acting career, and neither one currently points anywhere that works. A working actress running her own beauty brand sells better when both sides share one working home.

Draft — “The Vanity” The screen career and the hair-care brand, built into one hub — with a storefront link that actually loads. See it live →
Door 3 · Search & the open link

Link in Bio

No Wikipedia page exists for her. No confirmed TikTok. And the link her own hair-brand Instagram is actively sending followers to right now, strandsbydaniellelaroach.com, does not resolve — a live, current broken link on a business she is promoting today, not something abandoned years ago. This door is the tactical fix: the domain gap, the identity layer, and the press record her 2025 run hasn't earned yet.

Draft — “Link in Bio” A dossier-styled identity fix: the domain forensics, the search-visibility gap, and the fastest fix for a business link that's broken right now. See it live →
III

The first 90 days

  1. Reclaim her name onlinedaniellelaroach.com secured under her name, and strandsbydaniellelaroach.com secured and pointed at a real storefront hub — before either one is taken by someone with no connection to her.
  2. Own her identity layerA Wikidata record built (she currently has zero Wikipedia sitelinks — a public record, no login needed), and one consistent bio across every platform, byte for byte.
  3. Wire in the run nobody's coveredDarwin, Deadly Visitor, Christmas by Design, and Turf — all real, all verifiable, none of them currently on a page she owns — built into the credit ledger and pitched for the press coverage two of them have never gotten.
  4. Build the beauty-brand hubStrands by Danielle LaRoach and the Hairbrella relationship given a real storefront page instead of a broken bio link.
  5. Unify the socialsHer 30.8K-follower Instagram and the hair-brand's Instagram both finally linked to a hub that works, instead of sitting disconnected from each other and from everything else.
IV

When you say yes — exactly what happens

A $500 deposit from a page you found in your inbox is a real ask, so here is precisely what it sets in motion — day by day, account by account. No mystery, no “we'll figure it out later.”

  1. Same day — you get a person, not a receiptDeposit confirmation from Stripe (Ni Biashara LLC, Dallas), plus a direct message and call from Craig to schedule Working Session #1. Video, or in person if you're ever in Dallas — your choice.
  2. Day 1–3 — Working Session #1 (about 60 minutes)We map both domains together and confirm which to secure first; you confirm the facts — credit timeline, current representation if any, the story you want told, since sources on you conflict in places and you're the tiebreaker; and you pick your direction from the three drafts.
  3. Week 1–2 — we build, you keep workingSite built on your chosen direction; reel, photos, and credit assets assembled from what you send us; the beauty-brand storefront drafted for your sign-off. Expect one short check-in, not homework.
  4. Day 10–14 — Working Session #2 (about 45 minutes)You review the finished site. Together, on one call, we create the accounts that make it findable — each one under your own email, with us on screen-share, never holding your passwords. The table below lists every account, so there are no surprises.
  5. Day 14–21 — launchSite live, both domains (if secured) pointed at it, both Instagram bios updated, balance due ($1,000). The press pitch for your uncovered 2025 run goes out and the monthly service starts — first scorecard 30 days later.
AccountWho creates it · whose name
daniellelaroach.com (secured, if you choose)New registration, your name, your payment method — we facilitate, never hold the login and never spend on your behalf.
strandsbydaniellelaroach.com (secured, if you choose)New registration, your name, your payment method — same terms.
Cloudflare (hosting — free tier)Created together in Session #2 — your email, your login
Google Business Profile (Talent/Beauty, Atlanta)Created together in Session #2 — under your Google account
Bing Webmaster ToolsCreated together in Session #2 — this is what puts you in ChatGPT's index
Wikidata entity recordWe build it — it's a public record, like IMDb; no login of yours needed
Your existing accounts — both Instagram accountsWe never touch the logins. You update two or three links with us on the phone; everything else about how you run them stays exactly as it is

Total accounts you'll own at the end: seven. Total passwords we hold: zero. We work through delegated access you can revoke any day.

V

What we need from you

From youWhy
Confirm the credit list & the story you want told (the Zatima arc, current representation if any, the 2025 release order)Different write-ups about you disagree on the details. We only publish what you confirm is true.
Reel and photo assets you have, or one afternoon to assemble themThe reel and photo layer is what casting directors and brand partners actually screen first.
A heads-up to your team, if you have oneThis works with your representation, never around it.
About two hours a weekSets, shoots, and hair-brand orders stay yours. Everything else is ours.
VI

You own everything. No lock-in.

You built a studio-backed acting career and a hair-care brand the hard way, role by role and customer by customer. So here's our structure, on principle:

AssetWhose name it's in
daniellelaroach.comYours — registered in your name from day one, under your payment method
strandsbydaniellelaroach.comYours — registered in your name from day one, under your payment method
Hosting (Cloudflare)Your account. The site runs free-tier — it stays up even if you never pay anyone another dollar
Business & artist profilesCreated under your logins, your email
The site itself — code, design, contentYours outright on delivery

We work through delegated access you can revoke any day. If we part ways, everything keeps working — nothing to migrate, no hostage files. Cancel the service any month; what's built stays yours.

VII

Investment — every dollar mapped to a deliverable

The Foundation

$1,500 one-time · $500 to begin, balance at launch

  1. Your site — custom-designed and hand-built, live on daniellelaroach.com and strandsbydaniellelaroach.com
  2. Press & booking kit — downloadable bio, credits, and reel links, in the format casting directors actually want
  3. The invisible layer — identity markup, Google + Bing indexing, and a Wikidata record — pages AI assistants can actually read and cite
  4. The beauty-brand storefront — Strands by Danielle LaRoach given a real page instead of a broken bio link
  5. Booking funnel wired straight to your phone and email
  6. Every profile you already have — both Instagram accounts finally pointing at one home
Begin today — pay the $500 deposit

The $500 books Working Session #1 within three days, locks your direction, and gets both domains mapped out on that first call. Paid by card through Stripe to Ni Biashara LLC, Dallas. Balance only at launch, only if we deliver.

The Visibility Service — ongoing, cancel any month

$300/mo

What a publicist's retainer starts at $3,000 a month for, scoped to what actually moves bookings and brand sales:

Every month: the knowledge-panel campaign advanced (Wikidata, corroborating sources, consistent citations); your newest credits and press wired into the site and profiles the week they land; AI-assistant answer checks — what ChatGPT, Google, and Perplexity say when someone asks about you — logged and corrected.

Every season: the opportunity map refreshed — casting notices, brand-partnership openings, and Atlanta press openings in your lane — delivered as a one-page brief.

And a one-page scorecard each month: search impressions on your name, answer checks, what changed. You'll never wonder what you're paying for.

Distribution — optional add-on

$200/mo · month-to-month

Your 30.8K on Instagram is a real, active audience that right now doesn't hear about your credits or your hair-brand drops in the same place. Every new credit, press hit, and product drop can land natively across YouTube, Facebook, and beyond, on a steady cadence. No ad spend. Your work is the advertising; we give the audience it creates somewhere to grow.

Your first quarter, all-in: $2,400. One brand partnership, one hair-brand launch, or one booked guest role covers it — and everything it builds stays yours.
Rather talk to a human first? Good instinct.

We wouldn't send $500 to strangers off one web page either. So take the smaller step: 30 minutes with Craig, video or phone, no pitch beyond what's on this page. Pick any open slot on the calendar — or email twe@nibiashara.biz / call (945) 408-3226; it's answered in Dallas.

Book 30 minutes with Craig

This pricing is held for 21 days. One honest note on urgency: both daniellelaroach.com and strandsbydaniellelaroach.com are sitting open right now — free for anyone to register, including someone with no connection to you. Whatever you decide about us, close that gap before someone else does.

You built a studio-backed acting career and a hair-care brand from scratch — one role, one customer at a time. The casting directors, brand partners, and customers ready to find you next deserve to find the same person you've already built.

Craig

Owner & Operator, Ni Biashara LLC · Dallas, Texas